Fjällräven High Coast Pocket bag

Fjällräven is a prestigious Swedish brand specializing in outdoor equipment and clothing. Founded in 1960 by Åke Nordin in Örnsköldsvik, the brand became iconic for its commitment to durable, functional, and timeless design, notably with products like the Kånken backpack.

While the brand's design and heritage remain deeply rooted in Sweden, the manufacturing of its products, including the High Coast series bags, is primarily carried out in Vietnam and China. This is consistent with many global outdoor brands that utilize specialized textile manufacturing hubs in Asia while maintaining strict quality control standards.

Fjällräven is currently owned by Fenix Outdoor International AG. Fenix Outdoor is an international group focused on outdoor lifestyle products and retail. The group moved its legal headquarters to Switzerland, though its operational heart and history are firmly Swedish.