Fjällräven Outdoor Apparel and Equipment

Founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, Fjällräven began with the invention of an aluminum-framed backpack designed to improve weight distribution for hikers. The brand quickly became an icon of Scandinavian outdoor culture, famously launching the Kånken backpack in 1978 to address back problems among Swedish schoolchildren. Today, it is recognized globally for its commitment to durability and sustainability, notably through its PFC-free impregnation and the proprietary G-1000 fabric.

While the brand maintains its Swedish design and development heritage, its manufacturing is distributed globally. Production occurs in several countries, including Vietnam, China, and South Korea, to leverage specialized technical garment manufacturing capabilities. The brand is a core part of the Fenix Outdoor International AG portfolio, which ensures the brand's long-term focus on environmental responsibility and high-quality craftsmanship through the 2026 horizon and beyond.