Fjällräven Totepack No. 1

Fjällräven is an iconic Swedish brand founded in 1960 by Åke Nordin in Örnsköldsvik. Originally focused on outdoor gear and high-quality backpacks, the brand has become a global lifestyle phenomenon known for its durable materials like G-1000 fabric.

While the brand maintains its design and administrative headquarters in Sweden, the manufacturing is primarily outsourced to facilities in Vietnam and China to meet global demand. The brand is currently owned by Fenix Outdoor International AG, a large group specializing in high-end outdoor equipment and retail.