Who owns Always?
Always
Made O'Meter is free and ad-free, built to keep ownership like this transparent.
- Brand origin
- United States
- Main production
- Several countries, incl. Canada
Always is a feminine care brand that makes menstrual and bladder leak protection products. Always is ultimately owned by The Procter & Gamble Company, a publicly listed consumer goods company headquartered in the United States.
always.comAbout Always
What is Always?
Always is a feminine care brand owned by The Procter & Gamble Company. Always products include menstrual pads, pantyliners, tampons, period underwear, and bladder leak protection products. Procter & Gamble lists Always, Always Discreet, and Tampax in its Feminine Care portfolio.
Who owns Always?
Always is ultimately owned by The Procter & Gamble Company, according to Made O'Meter's ownership data verified on 13 September 2026. Always is a brand within Procter & Gamble's Feminine Care portfolio, rather than a separately listed company. The Procter & Gamble Company is publicly listed and headquartered in the United States.
Where does Always come from?
Always originated in the United States. Procter & Gamble first introduced Always in the United States in 1983 and launched the product nationally in May 1984. The brand was developed by Tom Osborn, a Procter & Gamble employee. Always later expanded internationally and is known under regional names including Whisper in some Asian markets.
What products does Always make?
Always makes menstrual pads, pantyliners, tampons, and period underwear. The brand also makes Always Discreet products for bladder leakage and incontinence protection. Procter & Gamble identifies Always as one of its principal feminine care brands.
Frequently asked questions about Always
Is Always owned by Procter & Gamble?
- Yes. Always is ultimately owned by The Procter & Gamble Company, according to Made O'Meter's ownership data verified on 13 September 2026.
Are Always and Tampax the same brand?
- No. Always and Tampax are separate brands within Procter & Gamble's Feminine Care portfolio. Always focuses on products including pads and pantyliners, while Tampax is primarily associated with tampons.
Does Always make products for bladder leaks?
- Yes. Always Discreet is the Always product line for bladder leakage and incontinence protection. Its products are separate from Always menstrual care products.
When was Always first introduced?
- Always was first introduced in the United States in 1983. Procter & Gamble launched Always nationally in May 1984.
Is Always an American brand?
- Yes. Always originated in the United States and is owned by The Procter & Gamble Company, which is headquartered in the United States. The brand is sold under different regional names in some international markets.
Sources: en.wikipedia.org, s1.q4cdn.com, ru.wikipedia.org, brandwiki.lazada.com.ph, brandtree.org, nasdaq.com, reuters.com, es.slideshare.net
Get news about brands and owners
We only write when there is something worth telling about who owns what, and you can unsubscribe at any time.
Sources: en.wikipedia.org, pg.com
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Always
32- Always Dailies PantylinersPersonal Care β Pantyliners
- Always Free Secure Night Sanitary PadsPersonal care β hygiene
- Always Daily Fresh Normal pantylinersPersonal care β Hygiene β Pantyliners
- Always feminine care productsPersonal care β Menstrual hygiene products
- Always Daily Protect PantylinersPersonal care β feminine hygiene (pantyliners)
- Always Daily Protect XL sanitary padsPersonal Care β Sanitary Pads
- Always Maxi Night Sanitary TowelsPersonal care β Feminine hygiene
- Always Normal PantylinersPersonal care β feminine hygiene
- Always Ultra Secure Night sanitary padsPersonal care β Hygiene (Sanitary pads)
- Always feminine hygiene padsPersonal care β hygiene
- Always Sensitive Long Sanitary PadsPersonal care β hygiene
- Always Platinum Ultra Soft Secure Night PadsPersonal care β hygiene
- Always Ultra Thin PadsPersonal care β feminine hygiene
- Always Daily Fresh Slim Flexistyle Panty LinersPersonal care β Hygiene
- Always Cotton Protection Sanitary PadsPersonal care β hygiene
- Always Discreet Incontinence PantsPersonal care β Hygiene
- Always Sensitive Sanitary PadsPersonal care β Feminine hygiene
- Always Daily Fresh PantylinersPersonal care β hygiene
- Always Ultra Day sanitary towelsPersonal care β hygiene
- Always Ultra Sanitary PadsPersonal care β Hygiene
- Always 0% Fragrances PantylinersPersonal care β hygiene
- Always Ultra Secure Night Extra sanitary padsPersonal care β hygiene
- Always feminine padsPersonal care β Hygiene (Pads/Liners)
- Always Sanitary PadsPersonal care β hygiene
and 8 more products
Alternatives to Always
Brands in the same category that are not American-owned:
- See all products from NIVEA
NIVEA
maxingvest GmbH & Co. KGaA Β· Germany
- See all products from Dove
Dove
Unilever PLC Β· United Kingdom
- See all products from Cien
Cien
Dieter Schwarz Stiftung gGmbH Β· Germany
- See all products from Sensodyne
Sensodyne
Haleon plc Β· United Kingdom
- See all products from Deliplus
Deliplus
Mercadona S.A. Β· Spain
- See all products from Rituals
Rituals
Rituals Cosmetics Enterprise B.V. Β· Netherlands