Always Ultra Thin Pads

Always is a world-leading brand of feminine hygiene products, including maxi pads, pantyliners, and feminine wipes. The brand was first introduced in the United States in 1983 and quickly expanded globally due to its innovative product designs and marketing. In many regions, the brand is marketed as Whisper, Orkid, Evax, or Ausonia, but the core product technology remains consistent across markets.

Manufacturing for Always products occurs in numerous facilities worldwide to serve regional markets efficiently. For North American consumers, a significant portion of the production takes place in Canada (at the Belleville facility) and the United States. The brand is owned by the multinational consumer goods giant Procter & Gamble, which acquired or developed the brand as part of its broad expansion into personal care and hygiene.

Today, Always remains a cornerstone of Procter & Gamble's Baby, Feminine & Family Care segment. The brand is recognized for its commitment to social causes, particularly through its "Like a Girl" campaign, which focuses on empowering young women. Ownership continues to be held by Procter & Gamble, headquartered in Cincinnati, Ohio, which manages the brand's global distribution and ongoing product innovation.