Always Ultra Sanitary Pads

Always is a global leader in feminine hygiene products, famously known for its innovative approach to sanitary protection. The brand was first introduced in the United States in 1983 by Procter & Gamble and quickly became a household name due to its 'SmartControl' and 'InstantAbsorb' technologies highlighted on its packaging.

Today, Always is owned by the American multinational consumer goods giant Procter & Gamble (P&G). While the brand originated in the US, manufacturing is now decentralized to meet global demand, with major production facilities located in Germany, Hungary, and other regions. The product pictured features common branding found in the European market, where it is distributed by local P&G subsidiaries to retailers across the continent.