- Brand origin
- Germany
- Main production
- Several countries, incl. Germany
PENNY is a German food discount retail brand ultimately owned by REWE-Zentralfinanz eG, the cooperative parent of REWE Group. PENNY operates through PENNY Markt GmbH, based in Cologne, Germany.
penny.deOwnership chain
- BrandPENNYGermany
- Penny-Markt GmbH
- REWE Group
- Ultimate ownerREWE-Zentralfinanz eGGermany
About PENNY
What is PENNY?
PENNY is a food discount retail brand operated by PENNY Markt GmbH. PENNY sells branded groceries, fresh fruit and vegetables, and products from its own-label ranges. PENNY Markt GmbH is based at Domstraße 20 in Cologne, Germany, according to PENNY's official website.
Who owns PENNY?
PENNY is ultimately owned by REWE-Zentralfinanz eG, according to Made O'Meter's ownership data verified on 13 September 2026. The ownership chain is PENNY, PENNY Markt GmbH, REWE Group, and REWE-Zentralfinanz eG. REWE-Zentralfinanz eG is a cooperative. PENNY's official legal notice identifies PENNY Markt GmbH as a REWE Group company.
Where does PENNY come from?
PENNY originated in Germany. The PENNY retail line was founded in 1973 by the Leibbrand Group. The Leibbrand Group, including PENNY, became fully part of REWE Group in 1989. PENNY is headquartered in Cologne, Germany.
What products does PENNY make?
PENNY sells groceries, fresh produce, branded products, and private-label products. PENNY's private-label assortment includes food and household products. PENNY operates in Germany and in five other European countries through PENNY International, namely Italy, Austria, Hungary, Romania, and the Czech Republic.
Frequently asked questions about PENNY
Is PENNY a German brand?
- Yes. PENNY originated in Germany, and PENNY Markt GmbH is headquartered in Cologne.
Is PENNY part of REWE?
- Yes. PENNY Markt GmbH is a REWE Group company, and PENNY is ultimately owned by REWE-Zentralfinanz eG.
What kind of store is PENNY?
- PENNY is a food discount retailer. PENNY stores sell groceries, fresh produce, branded goods, and private-label products.
In which countries does PENNY operate?
- PENNY operates in Germany, Italy, Austria, Hungary, Romania, and the Czech Republic.
Who owns the REWE Group?
- REWE-Zentralfinanz eG is the cooperative parent of REWE Group. The cooperative structure ultimately owns PENNY through REWE Group and PENNY Markt GmbH.
Sources: penny.de: penny app, northdata.com: HRB 69067, penny.de: impressum, rewe-group.com: report by the management board 2022, de.wikipedia.org, rewe-group.com: Investor Presentation REWE Group 2025 1.pdf, rewe-group.com: RZF Finanzbericht 31.12.2025 final EN.pdf, northdata.com: ICO 64945880
Sources: cdn.penny.de, rewe-group.com
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from PENNY
46- Penny Best Moments Belgische Schokoladen MeeresfrüchteFood – Confectionery (Chocolate Pralines)
- Penny Granatapfel & EssigFood – Condiment (Pomegranate Vinegar)
- Penny Tomato KetchupFood – Condiment (Ketchup)
- PENNY Chocolate TabletFood – Confectionery
- Penny Granola Knusper MüsliFood – Cereal
- Penny GrillbrikettsFuel – Charcoal Briquettes
- Penny Dezinfekce WCCleaning product – WC Cleaner
- Penny Dishwashing Liquid PomegranateCleaning product – dishwashing
- Penny Frizzante Sparkling Mineral WaterBeverage – Sparkling Mineral Water
- Penny Batterien AA LR6Electronics – Alkaline Batteries
- Penny Naturgut Bio MaasdamerFood – Dairy, Sliced Cheese
- Penny SonnenblumenölFood – Sunflower Oil
- Penny Crunchy Waffel KrossFood – Confectionery (Hazelnut Wafer)
- Penny Peanut Butter CreamyFood – Nut Butters
- Penny StudentenfutterFood – Snack (Nut and Raisin Mix)
- Penny High Protein DrinkBeverage – Dairy (Protein Drink)
- Penny Caesar Style SaladFood – Ready-to-eat Salad
- Penny Market RetailOther – Discount Supermarket Chain
- Penny Market productsFood and Household - Retail Private Label
- Penny Dried DatesFood – Dried Fruit
- Penny Mediterranean Snack (Mediterranes Gebäck)Food – Savory Snack
- Penny Clementines in juice (Mandarin-Orangen)Food – Canned Fruit
- Penny KaramellriegelFood – Confectionery (Chocolate-covered caramel and biscuit bar)
- Penny Chocolate (by Stollwerck)Food – Confectionery
and 22 more products