Penny Karamellriegel

Penny Karamellriegel is a private-label chocolate bar produced for Penny Markt, a popular discount supermarket chain. These bars are typically designed as affordable alternatives to major brand-name confectionery, focusing on a combination of crunchy biscuit, chewy caramel, and smooth milk chocolate.

As a private-label product, it is primarily manufactured in Germany through partnerships with large-scale confectionery producers that specialize in retail brands. The brand is deeply rooted in the German discount retail sector, emphasizing high-volume production and value pricing for the European market.

Ownership lies with the REWE Group, one of the leading trade and tourism groups in Europe. Based in Cologne, Germany, the REWE Group manages the entire supply chain and distribution of Penny products, ensuring that the brand maintains its position as a staple in the discount grocery landscape across Germany and several other European countries.