Penny Market products

Penny (styled as PENNY.) is a prominent European discount supermarket chain. It serves as the private label brand and retail banner for a vast array of products ranging from fresh produce and dairy to household cleaning supplies. The brand's products are sourced and manufactured across various countries, primarily within the European Union, to maintain its position as a cost-effective grocery leader.

Founded in 1973, Penny has grown from a German discount experiment into a massive international operation. The brand is deeply integrated into the REWE Group's supply chain, allowing it to offer competitive pricing through high-volume sourcing and streamlined logistics. Today, Penny operates thousands of stores across Germany, Austria, Italy, Romania, Czech Republic, and Hungary, representing a significant portion of the European discount retail landscape.

The ultimate ownership of Penny lies with the REWE Group, a leading German retail and tourism cooperative. As a cooperative, REWE Group operates with a unique corporate structure headquartered in Cologne, Germany. This ownership provides Penny with the financial stability and distribution networks necessary to compete with other major discount giants like Aldi and Lidl.