Penny High Protein Drink

Penny High Protein Drink is a private-label dairy product specifically developed for the German discount retailer Penny Market. Designed to cater to the fitness and health-conscious consumer segment, these beverages are typically high in protein and low in fat and added sugars. They are produced in partnership with major European dairy processors, with manufacturing facilities primarily located in Germany to maintain a short supply chain for fresh dairy products. Penny Market itself was founded in Germany in 1973 and has since grown into a major European retail chain. Currently, the brand and its operations are owned by the REWE Group, one of the largest retail and tourism co-operatives in Europe, headquartered in Cologne.