AH Terra

AH Terra is a dedicated plant-based private label brand launched by the Dutch supermarket giant Albert Heijn in September 2023. This brand was created to centralize their growing portfolio of vegan and vegetarian products, ranging from dairy alternatives and meat substitutes to snacks and spreads. The introduction of AH Terra is part of a strategic initiative to lead the 'protein transition,' aiming for a majority of protein sales to come from plant-based sources by 2030.

While the brand is deeply rooted in Dutch consumer culture, manufacturing occurs across several facilities depending on the specific product category. Many fresh produce and dairy alternative items are produced within the Netherlands and neighboring European countries to maintain supply chain efficiency. Currently, the brand is exclusively owned and managed by Ahold Delhaize, the parent company of Albert Heijn.