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Who owns Great Value?

Great Value

Brand origin
Canada
Main production
Several countries, incl. Canada

Great Value is Walmart’s private-label brand of food, beverages, household supplies, and other consumer products. Great Value is ultimately owned by Walmart Inc., a publicly listed company headquartered in the United States.

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Updated: 23 September 2026 · Ownership verified: 13 September 2026 ·
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Walmart gave US$150,000 to Donald Trump's inauguration in January 2025.

The company's political action committee gave 39% to Republican and 37% to Democratic candidates in the 2025 to 2026 election cycle.

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About Great Value

What is Great Value?

Great Value is Walmart’s private-label brand for grocery, household, and consumer products. Walmart launched Great Value in 1993 as a budget-friendly alternative to national brands. The first assortment included a small number of food products, including peanut butter, cola, and chips. Great Value is not a single manufacturer. The label is used for products made and packaged by different agricultural, food, and consumer-goods companies for sale through Walmart. Manufacturers reported to supply Great Value products have included ConAgra and Sara Lee. Sara Lee has manufactured several Great Value bread products, including white, whole-wheat, and sourdough bread. Walmart described Great Value in 2009 as the largest food brand in the United States by both sales and volume. Walmart also said that the assortment covered more than 100 categories, including food, beverages, cleaning supplies, and paper goods. Great Value is sold primarily through Walmart’s retail and online channels. As of October 2014, Great Value products were also sold in Seiyu grocery stores in Tokyo alongside other Walmart merchandise.

Who owns Great Value?

Great Value is ultimately owned by Walmart Inc., according to Made O’Meter’s ownership data verified on 13 September 2026. Walmart Inc. is a publicly listed company headquartered in the United States. Great Value is a Walmart private label rather than an independent company with its own separate corporate parent. Walmart controls the brand and sells products under the Great Value name, while different manufacturers may produce individual items. The company that makes a particular product can therefore differ from the ultimate owner of the Great Value trademark and retail brand. Great Value is not owned by Nestlé. The ownership data identifies Walmart Inc. as the ultimate owner of Great Value. Questions about who owns Great Value water, eggs, milk, cheese, bread, bacon, chips, coffee, or other products have the same answer at brand level, Walmart Inc., although the manufacturer or packer can vary by product. Walmart Inc. is publicly listed rather than privately held. Great Value is one of Walmart’s flagship private brands, meaning that Walmart offers products under its own retail label instead of selling them only under the names of national manufacturers.

Where does Great Value come from?

Great Value originated in Canada, while Walmart launched the current private-label brand in 1993. The available history identifies Walmart as the company that introduced Great Value, but it does not identify an individual founder of the label. The original purpose was to provide a lower-priced alternative to national brands. The initial range was small and focused on food products such as peanut butter, cola, and chips. Walmart relaunched and revamped Great Value in 2009. The relaunch emphasized both affordability and product quality. Walmart said at the time that Great Value products covered more than 100 categories and that the food line was the largest food brand in the United States by sales and volume. Walmart announced another comprehensive redesign in April 2026. Walmart described the redesign as Great Value’s first full refresh in more than a decade. The change focused on the visual identity and packaging of the assortment. Reporting on the redesign stated that the products and prices inside the new packaging would remain the same. The 2026 redesign was scheduled to reach shelves beginning in May and to expand category by category. Great Value’s updated assortment included products ranging from milk and frozen chicken nuggets to LED lightbulbs.

What products does Great Value make?

Great Value products include food, beverages, cleaning supplies, paper goods, and other household products. The assortment spans more than 100 categories, according to Walmart’s 2009 description of the range. By 2026, Great Value had expanded to approximately 10,000 items. Examples included milk, frozen chicken nuggets, and LED lightbulbs. Other products sold under the label include bread, cottage cheese, frozen fruit, plant-based milk, butter, yogurt, eggs, water, honey, olive oil, coffee, chips, bacon, and other grocery products. Great Value also sells multiple versions of products within the same category. Bread, for example, has included white, whole-wheat, and sourdough varieties. Cottage cheese has included fat-free, low-fat, and regular small-curd products. The product name alone does not identify the manufacturer. Great Value products are made by different food and agricultural companies and relabeled for sale under Walmart’s brand. The manufacturer can be identified from the package, product details, or a relevant regulatory notice.

Who actually makes Great Value products?

Different suppliers make Great Value products, so there is no single manufacturer for the entire range. Great Value products are manufactured by food corporations and other suppliers and then sold under Walmart’s private label. ConAgra and Sara Lee have been identified among companies that have made products for Walmart’s Great Value assortment. Sara Lee has manufactured several Great Value bread products, including white, whole-wheat, and sourdough bread. Saputo Cheese USA manufactured the Great Value cottage-cheese products covered by a February 2026 recall. Frutas y Hortalizas del Sur S.A. supplied the Great Value Organic Triple Berry Blend covered by a September 2026 recall. These examples show why the maker of a particular Great Value item cannot be determined from the brand name alone. For Great Value ice cream, the manufacturer can vary by product and market. A reliable general answer is that Walmart sells the ice cream under the Great Value label, while the specific producer must be checked on the package or product record. The same applies to Great Value milk, cheese, bread, bacon, chips, coffee, eggs, and water.

Why are Great Value products so cheap?

Great Value products are positioned as lower-priced alternatives to national brands because Walmart developed the label to offer budget-friendly products. The lower price is part of the private-label model, in which products made by suppliers are sold under Walmart’s own label. Private-label products can avoid some costs associated with national-brand marketing and distribution. Walmart also sells Great Value through its own retail network, which gives the retailer direct control over placement and pricing. These factors help explain the label’s budget positioning, although the cost structure can differ between products. Walmart relaunched Great Value in 2009 to emphasize affordability and product quality together. In 2026, Walmart stated that Great Value products were found in nine out of ten U.S. households and that the average U.S. family saved 35 percent per year through the brand. Those figures were Walmart’s own statements about the brand. A lower price does not establish that every Great Value product has the same ingredients, nutrition, or manufacturing process as another product. Shoppers need to compare the individual package, ingredient list, nutrition facts, and manufacturer.

Is Great Value a good brand?

Great Value is a broad private-label range, so quality and nutritional characteristics depend on the individual product rather than on the name alone. Walmart relaunched the brand in 2009 to emphasize both affordability and product quality. Great Value products cover substantially different categories, from beverages and packaged foods to cleaning supplies and paper goods. A judgment about Great Value water, Greek yogurt, butter, cheese, honey, olive oil, or another product therefore requires examining that specific item. The 2026 redesign did not represent a single reformulation of the whole assortment. The redesign changed the packaging and visual identity, while reporting on Walmart’s announcement said that the products inside the packaging would stay the same. Product-specific information matters because different Great Value items can have different suppliers, ingredients, nutrition facts, and regulatory histories. The brand name by itself does not show whether a product is healthy, suitable for a particular diet, or made by a particular company.

Are Great Value products subject to recalls?

Some Great Value products have been subject to product-specific recalls, so shoppers should check the exact product, lot code, and date in any applicable notice. A recall applies to the identified products and lots, not automatically to every item sold under the Great Value name. In February 2026, Saputo Cheese USA voluntarily recalled selected Great Value cottage-cheese products because liquid dairy ingredients might not have been fully pasteurized according to state regulatory standards. The affected products were distributed to Walmart stores and distribution centers in 25 U.S. states between February 17 and February 20, 2026. In September 2026, Frutas y Hortalizas Del Sur S.A. expanded a recall to include one lot of Great Value frozen Organic Triple Berry Blend because of potential contamination with E. coli O145. The affected lot was shipped to selected Walmart stores in 27 states and Puerto Rico. The FDA notice identified the product as a 10-ounce Great Value Organic Triple Berry Blend with lot code 6040 01-6 and a best-if-used-by date of February 9, 2028. Earlier recalls also affected other Great Value products. Health Canada announced a 2024 recall of 18 varieties of Great Value and Silk plant-based milks sold and distributed in Canada because of potential Listeria monocytogenes contamination. Natural Sourcing International recalled one lot of Great Value Organic Black Chia Seeds in 2024 because of a potential Salmonella hazard. Consumers with a recalled product should follow the relevant regulator’s instructions and check the product identifier rather than relying only on the Great Value name.

Where is Great Value sold?

Great Value products are sold through Walmart stores and Walmart’s online retail channels. The products have also been sold in markets outside the United States. As of October 2014, Great Value products were sold in Seiyu grocery stores in Tokyo alongside other Walmart merchandise. The available ownership information identifies the brand’s country of origin as Canada and Walmart Inc. as its ultimate owner in the United States. The assortment and product availability can differ by country, retailer, and product category. A Great Value product sold in Canada may not have the same formulation, package, supplier, or regulatory status as a similarly named product sold in the United States. This variation is especially relevant for questions about who owns Great Value in Canada. Walmart Inc. remains the ultimate owner in the supplied ownership data, while the local manufacturer and distribution arrangements can differ between markets.

Frequently asked questions about Great Value

Is Great Value owned by Walmart?

Yes. Great Value is ultimately owned by Walmart Inc., according to Made O’Meter’s ownership data verified on 13 September 2026. Walmart operates Great Value as a private-label brand, while different suppliers manufacture individual products.

Who owns Great Value water, eggs, and milk?

Walmart Inc. ultimately owns the Great Value brand used for water, eggs, milk, and other products. The company that manufactures or packages a specific item can vary, so the package or product record is needed to identify the supplier.

Who actually makes Great Value ice cream?

There is no single manufacturer for all Great Value ice cream. Walmart sells the products under its Great Value label, while the specific producer can vary by product and market and should be checked on the package.

Is Great Value water safe to drink?

The Great Value name alone cannot establish the safety of every water product. Shoppers should check the individual product’s labeling and any current regulator or Walmart recall notice for the exact package and lot.

Is Great Value honey real honey?

The answer depends on the specific Great Value honey product and its ingredients label. The Great Value name identifies Walmart’s private label, not one universal recipe or manufacturer.

Is Great Value Greek yogurt healthy?

Healthfulness depends on the specific Great Value Greek yogurt’s ingredients, added sugar, protein, fat, and serving size. Great Value covers many products made by different suppliers, so the nutrition facts for the individual container are the relevant information.

Is Great Value butter real butter?

The product’s ingredients label determines whether a particular Great Value item is butter or a butter substitute. Great Value includes products from different categories and suppliers, so shoppers should check the exact package designation and ingredients.

Is Great Value chicken lab grown?

The available information identifies Great Value as a Walmart private-label assortment and does not establish that its chicken products are lab-grown. The product label and supplier information are the appropriate sources for identifying a particular chicken product.

Sources: corporate.walmart.com: walmart unveils modern redesign of great value its flagship private brand, fda.gov: saputo usa recalls great value cottage cheese because possible health risk, cnbc.com, fda.gov: frutas y hortalizas del sur sa expands recall include one lot great value frozen organic triple, fda.gov: outbreak investigation e coli o145h28 frozen blueberries july 2026, reuters.com, usatoday.com, allrecipes.com, the-greatvalue.com, ingredientsnetwork.com, corporate.walmart.com: walmarts revamped great value brand delivers affordable quality choices when consumers need them most, thetakeout.com: walmart great value bettergoods difference, money.cnn.com, junglescout.com, thetakeout.com: brand name great value walmart bread sara lee, britannica.com, axios.com, en.wikipedia.org, consumerlab.com

Sources: en.wikipedia.org, corporate.walmart.com

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

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