Comfort Professional Fresh Classic Blue Skies

Comfort was the first fabric softener launched in the UK in 1969. The brand is originally a British creation by Unilever, designed to soften fabrics and provide a long-lasting fragrance. Today, it is one of the world's leading fabric conditioner brands, sold across Europe, Asia, Latin America, and the Middle East.

The Professional range, often branded as 'Pro Formula', is a strategic alliance between Diversey and Unilever. This partnership combines Unilever's well-known consumer brands with Diversey's expertise in professional cleaning solutions. Manufacturing occurs in various global facilities to serve local regional markets, with major production hubs in the United Kingdom and continental Europe.

While the brand remains a core part of the Unilever portfolio, the 'Pro Formula' specific distribution and B2B marketing are managed through the partnership with Diversey, which is now a part of Solenis (owned by Platinum Equity). However, the ultimate ownership of the Comfort trademark itself remains with Unilever.