Comfort Fabric Softener

Comfort is a globally recognized fabric softener brand that paved the way for the fabric conditioner market. Launched in the late 1960s, it was the first of its kind in many markets, including the UK, specifically designed to care for clothes by making them softer and easier to iron.

Today, Comfort is part of the extensive household care portfolio of Unilever. While the brand has British origins, its manufacturing footprint is global, with production facilities located in numerous countries to serve regional markets across Europe, Asia, Africa, and Latin America. The brand continues to innovate with concentrated formulas and sustainable packaging under Unilever's global sustainability initiatives.