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Who owns Serla?

Serla

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Brand origin
Finland
Main production
Several countries, incl. Sweden

Metsä Group is a Finnish forest industry group headquartered in Espoo; Metsä Tissue is the Group's tissue and greaseproof papers business that owns and markets Serla together with other consumer and professional tissue brands (e.g., Lambi, Tento, Katrin). Metsäliitto Cooperative is the ownership base representing Finnish forest owners.

serla.com
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Updated: 13 September 2026 · Ownership verified: 13 September 2026 ·
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Ownership chain

  1. BrandSerlaFinland
  2. Metsä Tissue Oyj
  3. Metsä Group
  4. Ultimate ownerMetsäliitto OsuuskuntaFinland

About Serla

Subsidiaries: Metsä Tissue (brand owner and operating subsidiary of Metsä Group); local distribution handled by Metsä Tissue's regional teams and retail partners.

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Sources: en.wikipedia.org, metsagroup.com

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Serla

5

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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