Serla

Serla belongs to Metsäliitto Osuuskunta through Metsä Tissue Oyj → Metsä Group. Serla is owned by Metsäliitto Osuuskunta, headquartered in Finland. No. The ultimate owner of Serla, Metsäliitto Osuuskunta, is headquartered in Finland, not in the United States.

Metsä Group is a Finnish forest industry group headquartered in Espoo; Metsä Tissue is the Group's tissue and greaseproof papers business that owns and markets Serla together with other consumer and professional tissue brands (e.g., Lambi, Tento, Katrin). Metsäliitto Cooperative is the ownership base representing Finnish forest owners.

Metsä Tissue (brand owner and operating subsidiary of Metsä Group); local distribution handled by Metsä Tissue's regional teams and retail partners.