Serla Smart toilet paper

Serla is a well-established brand in the Nordic region, recognized primarily for its sustainable paper products, including toilet paper and kitchen towels. The brand is famous for its iconic squirrel mascot, which symbolizes nature and resourcefulness. This specific 'Smart' variant is designed to have more paper on each roll, reducing packaging waste and transport frequency.

The product is manufactured within the Nordic countries, with a significant production facility located in Mariestad, Sweden. Serla has been a part of the daily lives of Scandinavian consumers since the mid-20th century. Today, the brand is owned by Metsä Tissue, a leading European tissue paper supplier which is part of the larger Finnish cooperative, Metsä Group. This ownership ensures that the production process adheres to strict environmental standards, utilizing forest resources from sustainably managed Northern European forests.