Serla household paper

Serla is a well-known Nordic brand specializing in tissue products, including toilet paper and kitchen towels. Originally established in Finland, the brand has built a strong reputation for sustainability and resource efficiency, often emphasizing its use of recycled materials and proximity to raw material sources.

Today, the brand is owned by Metsä Tissue, which is a division of the Finnish forest industry group, Metsä Group. Production occurs at several mills across Northern and Central Europe, specifically in countries like Finland, Sweden, and Germany, to minimize transportation distances. The ultimate owner, Metsä Group, is a cooperative owned by over 90,000 Finnish forest owners, making the brand fundamentally rooted in the Finnish forestry cooperative model.