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Björn Borg is owned by Björn Borg AB, headquartered in Sweden. No. The ultimate owner of Björn Borg, Björn Borg AB, is headquartered in Sweden, not in the United States.
Björn Borg AB is a Swedish fashion company specializing in apparel, particularly known for its underwear, sportswear, and accessories. The company operates in various European markets, including Sweden and the Netherlands, and has a strong presence in the sports fashion industry. As of 2025, Björn Borg AB continues to be a publicly traded company listed on Nasdaq Stockholm under the ticker symbol BORG.
Sources: mfn.se, nasdaq.com
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