Björn Borg Underwear

Björn Borg is a Swedish fashion brand named after the legendary tennis player Björn Borg. Established in 1984, the brand initially focused on sports apparel and later expanded into the underwear market. The company is known for its bold designs and high-quality products, including underwear, sportswear, bags, and footwear. Björn Borg AB operates in multiple European countries, with Sweden and the Netherlands being the most significant markets. The brand emphasizes sustainability, using materials like organic cotton and recycled polyester in its products. As of 2025, Björn Borg AB remains a publicly traded company listed on Nasdaq Stockholm under the ticker symbol BORG, with its headquarters in Solna, Sweden.