Björn Borg apparel and accessories

Björn Borg is a prominent Swedish lifestyle brand founded in 1984 by the legendary tennis player Björn Borg. The brand originally gained international fame for its premium underwear line but has since expanded into shoes, luggage, and a wide range of sportswear and lifestyle apparel. It is recognized for its bold designs, high-quality materials, and focus on athletic functionality combined with fashion-forward aesthetics.

Today, the company is managed by Björn Borg AB, which is headquartered in Stockholm, Sweden. The brand operates through a combination of wholesale distribution and retail stores across Europe and other global markets. While the creative design and corporate strategy remain rooted in Sweden, manufacturing is outsourced to various global hubs including China, Turkey, and Portugal to ensure high production standards and scalability. The brand remains a public company listed on the Nasdaq Stockholm exchange.