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Who owns Vicks?

Vicks

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Brand origin
United States
Main production
Several countries, incl. Germany

Vicks is an American over-the-counter health care brand focused on cough, cold, flu, and respiratory relief products. Vicks is ultimately owned by The Procter & Gamble Company through Richardson-Vicks, Inc.

vicks.com
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Updated: 14 September 2026 Β· Ownership verified: 13 September 2026 Β·
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Ownership chain

  1. BrandVicksUnited States
  2. Richardson-Vicks, Inc.
  3. Ultimate ownerThe Procter & Gamble CompanyUnited States

About Vicks

What is Vicks?

Vicks is an American consumer health brand that makes over-the-counter products for cough, cold, flu, and nasal symptoms. The Procter & Gamble Company lists Vicks in its personal health care portfolio.

Who owns Vicks?

Vicks is ultimately owned by The Procter & Gamble Company, according to Made O'Meter's ownership data verified on 13 September 2026. The ownership chain is Vicks, Richardson-Vicks, Inc., and then The Procter & Gamble Company. The Procter & Gamble Company is headquartered in Cincinnati, Ohio, and is a publicly listed company.

Where does Vicks come from?

Vicks originated in the United States. Pharmacist Lunsford Richardson began developing and selling remedies in Greensboro, North Carolina, in the 1890s. Vicks states that its first product, Vicks Croup & Pneumonia Salve, was sold in 1894. The product later became known as Vicks VapoRub. Richardson started the Vicks Family Remedies Company in 1898. Richardson-Vicks, Inc. was acquired by The Procter & Gamble Company in 1985.

What products does Vicks make?

Vicks makes products including Vicks VapoRub, NyQuil, DayQuil, Vicks Formula 44, Vicks VapoInhaler, Vicks Sinex, Vicks VapoDrops, and Vicks ZzzQuil. Product availability and names vary by country. The Vicks VapoSteam U.S. liquid inhalant business was acquired by Helen of Troy in 2015, together with licenses for related Vicks trademarks.

Frequently asked questions about Vicks

Is Vicks an American brand?

Yes. Vicks originated in the United States, and its early history is associated with Greensboro, North Carolina.

Who makes Vicks VapoRub?

Vicks VapoRub is a Vicks product ultimately owned by The Procter & Gamble Company. Vicks traces the product to Lunsford Richardson's 1894 Croup & Pneumonia Salve.

Are NyQuil and DayQuil Vicks products?

Yes. NyQuil and DayQuil are Vicks products used for cold and flu symptom relief. Formulations and product availability can vary by market.

Does Procter & Gamble own Vicks?

Yes. The Procter & Gamble Company owns Vicks through Richardson-Vicks, Inc., according to Made O'Meter's ownership data verified on 13 September 2026.

Is Vicks VapoSteam owned by Procter & Gamble?

The U.S. Vicks VapoSteam liquid inhalant business was acquired by Helen of Troy in 2015. This transaction did not change the ownership data for the broader Vicks brand, which remains attributed to The Procter & Gamble Company.

Sources: vicks.com: vicks history, en.wikipedia.org, vicks.com: heritage of care and trust, vicks.co.uk, ncpedia.org, de.wikipedia.org, investor.helenoftroy.com, davidson.edu

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Sources: en.wikipedia.org

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Vicks

37

and 13 more products

Alternatives to Vicks

Brands in the same category that are not American-owned:

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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