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Who owns Replay?

Replay

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Brand origin
Italy
Main production
Several countries, incl. Italy

Fashion Box S.p.A. is a leading international company in the denim sector, founded in 1981 and based in Asolo, Italy. It designs, promotes and distributes men's, women's and children's clothing, as well as accessories and footwear under the brands Replay, Replay&Sons, We Are Replay, Red Seal and White Seal. The company places great importance on innovative style, characteristic Italian design and high product quality. It operates in over 50 countries worldwide and has over 220 own stores.

replayjeans.com
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Updated: 23 September 2026 · Ownership verified: 13 September 2026 ·
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Ownership chain

  1. BrandReplayItaly
  2. Fashion Box S.p.A.
  3. Ultimate ownerEquibox Holding S.p.A.Italy

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Sources: fashionunited.uk, replayjeans.com

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Replay

7

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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