Replay cotton polo shirt

Replay is an iconic Italian fashion brand known for its high-quality denim and casual wear. Founded in 1978, the brand has established itself as a leader in the premium denim sector, emphasizing Italian craftsmanship and innovative design. While the brand originated and is headquartered in Italy, its manufacturing operations are spread across various global locations to meet international demand, often including production sites in countries like Tunisia, Turkey, and China, alongside premium lines still produced in Italy.

The brand is owned by Fashion Box S.p.A., a private Italian company that oversees the creation, promotion, and distribution of Replay products worldwide. As of the current trajectory into 2026, the company remains under the control of the Equinox investment group and the Buziol family, maintaining its heritage while expanding its global retail footprint.