Replay Apparel

Replay is a prominent Italian denim and smart casualwear brand known for its high-quality craftsmanship and innovative textile technologies. Founded by Claudio Buziol in 1978, the brand rose to global prominence for its focus on premium denim and high-end casual fashion.

The brand is owned by Fashion Box S.p.A., a private Italian group headquartered in Asolo (Treviso). Replay's manufacturing operations are spread globally to maintain a balance between large-scale production and technical quality, with specific premium lines often processed in Italy and Tunisia, while general apparel is sourced across international textile hubs.

Over the decades, Replay has established itself as a leader in sustainable denim innovation, particularly through its Hyperflex and Laserblast technologies. It remains under the ownership of Fashion Box, continuing to operate as a key player in the global retail market with a presence in over 50 countries.