Is Nature Valley owned by General Mills?

Yes. Nature Valley is ultimately owned by General Mills, Inc., which lists Nature Valley in its portfolio of food brands.

When did Nature Valley start?

Nature Valley started in 1973 with the introduction of Nature Valley granola cereal. Nature Valley granola bars followed in 1975.

What is Nature Valley best known for?

Nature Valley is best known for granola bars. The product range also includes cereal, chewy bars, biscuits, granola cups and other grain-based snacks.

Is Nature Valley an American brand?

Yes. Nature Valley originated in the United States, where General Mills introduced the brand in 1973.

Who owns Nature Valley?

Nature Valley

Ultimate ownerUnited StatesGeneral Mills, Inc.

Made O'Meter is free and ad-free, built to keep ownership like this transparent.

Brand origin: United States
Main production: Several countries, incl. United States

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About Nature Valley

What is Nature Valley?

Nature Valley is a food brand focused on granola and other grain-based snacks. General Mills describes Nature Valley as a brand that has offered on-the-go snacks since 1973. Nature Valley products include snack bars, cereal, biscuits and granola cups.

Who owns Nature Valley?

Nature Valley is ultimately owned by General Mills, Inc., according to Made O'Meter's ownership data verified on 13 September 2026. General Mills, Inc. is headquartered in the United States and is a publicly listed company. General Mills identifies Nature Valley among its food brands.

Where does Nature Valley come from?

Nature Valley originated in the United States. Nature Valley was established in 1973 when General Mills introduced Nature Valley granola cereal. General Mills introduced a crunchy granola bar made with rolled oats and honey in 1975.

What products does Nature Valley make?

Nature Valley makes granola bars, chewy bars, protein granola products, cereal, biscuits and granola cups. Named product types include crunchy granola bars, chewy Trail Mix bars and granola cereal. Nature Valley also offers products in multiple flavors and varieties.

Where is Nature Valley sold?

Nature Valley products are sold internationally. General Mills reported that Nature Valley products were available in 90 markets worldwide in 2017.

Frequently asked questions about Nature Valley

Is Nature Valley owned by General Mills?: Yes. Nature Valley is ultimately owned by General Mills, Inc., which lists Nature Valley in its portfolio of food brands.
When did Nature Valley start?: Nature Valley started in 1973 with the introduction of Nature Valley granola cereal. Nature Valley granola bars followed in 1975.
What is Nature Valley best known for?: Nature Valley is best known for granola bars. The product range also includes cereal, chewy bars, biscuits, granola cups and other grain-based snacks.
Is Nature Valley an American brand?: Yes. Nature Valley originated in the United States, where General Mills introduced the brand in 1973.

Sources: naturevalley.com, generalmills.com: nature valley, generalmills.com: 50 years of crunch celebrating a legacy of adventure, generalmills.ca, investors.generalmills.com, annualreports.com, annualreports.co.uk, scribd.com