Nature Valley Protein Salted Caramel Nut bars

Nature Valley is a prominent brand of snack bars that is widely recognized for pioneering the granola bar category in 1973. Originally developed in the United States by General Mills, the brand was created to offer a portable, wholesome snack for outdoor enthusiasts. Over the decades, it has expanded its product line to include crunchy, chewy, and protein-focused varieties, such as the Salted Caramel Nut bars shown here.

Today, Nature Valley is a global brand with manufacturing operations distributed across several regional hubs to meet local demand. For the European market, many products are manufactured in Spain, while the North American market is primarily served by facilities in the United States. This distributed production strategy helps the company maintain supply chain efficiency and reduce its carbon footprint.

The brand remains under the ultimate ownership of General Mills, a leading multinational food conglomerate headquartered in Minneapolis, Minnesota. As of 2026, General Mills continues to drive the brand's growth through a focus on sustainability, including initiatives to make all packaging recyclable and supporting regenerative agriculture for the oats and nuts used in their recipes.