Nature Valley Crunchy Oats & Dark Chocolate bars

Nature Valley is a pioneering brand in the snack bar category, credited with creating the first granola bar in 1975. The brand focuses on using whole grain oats and natural ingredients to market itself as a healthy snack for outdoor enthusiasts and active lifestyles.

Originally launched by General Mills in the United States, Nature Valley has become a global household name. Today, it is part of the extensive portfolio of General Mills, a multinational food giant headquartered in Minnesota. While the brand originated in the US, its products are manufactured in various facilities worldwide, including the United States, Spain, and other regional hubs to serve international markets like Europe and Latin America.