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Who owns Lacura?

Lacura

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Brand origin
Germany
Main production
Several countries, incl. Germany

Lacura is a German private-label beauty brand sold by Aldi. Lacura is ultimately owned by the Siepmann-Stiftung, the family foundation associated with Aldi Süd.

aldi.de
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Updated: 14 October 2026 · Ownership verified: 13 September 2026 ·
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Ownership chain

  1. BrandLacuraGermany
  2. ALDI SÜD Dienstleistungs-SE & Co. oHG
  3. Aldi Süd KG
  4. Ultimate ownerSiepmann-StiftungGermany

About Lacura

What is Lacura?

Lacura is Aldi Süd’s private-label brand for personal care and beauty products. The range includes skincare, sun protection, cosmetics, and hair-styling products. Aldi Süd describes Lacura as one of its own brands.

Who owns Lacura?

Lacura is ultimately owned by the Siepmann-Stiftung, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Lacura, ALDI SÜD Dienstleistungs-SE & Co. oHG, Aldi Süd KG, and Siepmann-Stiftung. The ultimate owner is a family-owned foundation headquartered in Germany. Aldi Süd’s official website is aldi.de.

Where does Lacura come from?

Lacura originated in Germany. Aldi Süd introduced Lacura around 1995 with an anti-aging cream as its first product. Aldi Süd marked the brand’s 30th anniversary in 2025.

What products does Lacura make?

Lacura makes face-care products such as moisturising creams, anti-aging products, serums, and facial creams. The range also includes body care, sun protection, cosmetics, and styling products. Aldi Süd states that Lacura products are sold through its stores and product range.

Frequently asked questions about Lacura

Is Lacura an Aldi brand?

Yes. Lacura is an Aldi private-label brand for beauty and personal care products. Aldi Süd identifies Lacura as one of its own brands.

Where are Lacura products made?

The specific manufacturers of Lacura products are not generally disclosed by Aldi. Product packaging identifies the Aldi Süd company responsible for placing the products on the market, but this does not necessarily identify the factory that made them.

Can I buy Lacura products outside Germany?

Lacura products are associated with Aldi’s retail operations, and availability depends on the Aldi country and local product range. The product selection can differ between Aldi Süd, Aldi Nord, and individual markets.

What was the first Lacura product?

Lacura’s first product was an anti-aging cream introduced when Aldi Süd launched the brand in the mid-1990s.

Who is the ultimate owner of Aldi Süd?

The Siepmann-Stiftung is the ultimate owner identified for Lacura through the Aldi Süd ownership structure. The foundation is a German family foundation connected to Aldi Süd.

Sources: aldi-sued.de: lacura, familie.de, aldi-sued.de: 30 jahre lacura aldi sued feiert hautpflege eigenmarke mit grosser rabattaktion, aldi-nord.de, en.wikipedia.org: Aldi Süd, de.wikipedia.org, newstime.joyn.de, en.wikipedia.org

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Products from Lacura

57

and 33 more products

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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