Lacura Moisture Hand Wash

Lacura is the dedicated private-label beauty and personal care brand of the German supermarket chain Aldi. It was developed to provide consumers with high-quality cosmetic and hygiene products at a competitive price point, often designed to compete with premium skincare brands.

While the brand originated in Germany as part of Aldi's global retail expansion, the manufacturing of Lacura products occurs in multiple countries across Europe and Asia, depending on the specific formulation and regional supplier contracts. The brand remains under the ultimate ownership of the Aldi group, specifically split between Aldi Süd and Aldi Nord, with its primary corporate headquarters located in Essen and Mülheim, Germany.