- Brand origin
- Germany
- Main production
- Several countries, incl. Germany
Sondey is a German private-label bakery and confectionery brand sold primarily through Lidl stores. Sondey is ultimately owned by Dieter Schwarz Stiftung gGmbH through Lidl Stiftung & Co. KG and Schwarz Gruppe.
lidl.comOwnership chain
- BrandSondeyGermany
- Lidl Stiftung & Co. KG
- Schwarz Gruppe
- Ultimate ownerDieter Schwarz Stiftung gGmbHGermany
About Sondey
What is Sondey?
Sondey is a Lidl private-label brand for bakery and confectionery products. Sondey products include biscuits, cookies, wafers, cakes, pastries, and related baked goods. Lidl’s private-label overview lists Sondey among its brands for baked goods. Sondey products are primarily sold through Lidl stores. Lidl distributes Sondey products through its international discount-retail network, although product availability varies by market. The Sondey name is associated with Lidl rather than with a standalone consumer-facing food manufacturer. Different Sondey products can be made by different suppliers. Public product and recall records identify manufacturers including Banketbakkerij Merba B.V., Biscuit International, and other suppliers. Sondey is not Nestlé. The available ownership records identify Lidl Stiftung & Co. KG as the owner of the Sondey trademark and associate Sondey with Lidl’s private-label portfolio.
Who owns Sondey?
Sondey is ultimately owned by Dieter Schwarz Stiftung gGmbH, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Sondey, Lidl Stiftung & Co. KG, Schwarz Gruppe, and Dieter Schwarz Stiftung gGmbH. Lidl Stiftung & Co. KG owns the Sondey brand within the Schwarz Gruppe. A United States trademark record identifies Lidl Stiftung & Co. KG as the original applicant and current owner of the Sondey trademark. The Schwarz Gruppe includes Lidl and Kaufland. Dieter Schwarz Stiftung gGmbH is the ultimate foundation-owned entity in the ownership structure recorded for Sondey. The foundation is structured as a gemeinnützige GmbH, or nonprofit limited-liability company, and is connected to the Schwarz businesses through Schwarz Beteiligungs GmbH. Made O’Meter lists Lidl.com as the official website associated with Sondey. Sondey products are sold through Lidl’s retail operations rather than through a separate Sondey store network.
Where does Sondey come from?
Sondey originated in Germany as a Lidl private-label brand. Public sources associate Sondey with Lidl’s baked-goods private labels, but they do not identify a named individual founder, a creation city, or a precise launch year. The Sondey trademark was filed in the United States on 2 February 2010 by Lidl Stiftung & Co. KG. The filing covered bread, pastry, confectionery, cakes, cookies, pastries, and biscuits. Lidl Stiftung & Co. KG also filed and registered the Sondey NEO trademark in the United States in 2017. The trademark records document Lidl’s use and registration of the name, but they do not establish that every Sondey product was first made in the United States or at one specific site. Sondey products are manufactured in multiple countries. A Sondey knäckebröd listing identifies Germany as both the product’s origin and manufacturing country. Other products have been made by suppliers in other countries, including the Netherlands. The available public records do not establish a sequence of earlier owners before Lidl Stiftung & Co. KG. The ownership record instead connects Sondey directly with Lidl Stiftung & Co. KG within the Schwarz Gruppe.
What products does Sondey make?
Sondey makes Lidl private-label biscuits, cookies, wafers, cakes, pastries, and other bakery and confectionery products. The Sondey trademark specification includes bread, pastry, confectionery, cakes, cookies, pastries, and biscuits. Products associated with Sondey include chocolate chip cookies, butter biscuits, digestive-style biscuits, sandwich biscuits, Jaffa cakes, stroopwafels, vanilla wafers, hazelnut wafers, hazelnut crème wafers, fudge mint cookies, and other wafer and cookie products. Product names and varieties can differ between Lidl markets. Sondey also sells larger-format products. A 2025 recall concerned XXL Sondey Butterwaffeln mit Sirup, a 560-gram butter-wafer product with caramel-style filling. A 2026 report compared Sondey double biscuits with Prinzenrolle. The report identified a production site used for Sondey double biscuits and also used by Griesson, De Beukelaer for Prinzenrolle. Sondey products are not all made by one company. The supplier can vary by product and market. This means that the ingredients, allergen information, country of manufacture, and nutritional values must be checked on the packaging of the specific Sondey product.
Are Sondey cookies and biscuits halal?
Sondey cookies and biscuits cannot be described as universally halal without checking the specific product and package. Sondey products are made in different varieties and by different suppliers, so ingredients and certifications can differ. The available ownership and trademark records do not establish a halal certification that applies to every Sondey product. Shoppers looking for halal Sondey cookies, biscuits, wafers, or cakes should check the individual package for a halal logo and review the ingredient and allergen information. The same approach applies to Sondey chocolate chip cookies, butter biscuits, hazelnut wafers, vanilla wafers, fudge mint cookies, and stroopwafels. A product’s recipe and certification status can depend on the country where Lidl sells it and the supplier that made it.
Where are Sondey products made?
Sondey products are made in multiple countries by different suppliers rather than at one single publicly identified Sondey factory. A Sondey knäckebröd product listing identifies Germany as the product’s origin and manufacturing country. This identifies the origin of that listed product, not necessarily the origin of every Sondey item. A 2020 recall identified Dutch manufacturer Banketbakkerij Merba B.V. as the maker of Sondey Granola Bites. The affected 90-gram packs were sold in Germany, including North Rhine-Westphalia, Hesse, and Rhineland-Palatinate. A separate 2025 recall identified Biscuit International as the manufacturer or supplier of selected Sondey waffles distributed through Lidl in Germany. The affected XXL Sondey butter waffles were sold in every German federal state except Saxony-Anhalt and Thuringia. A 2026 report stated that Sondey double biscuits were produced at a site also used by Griesson, De Beukelaer for Prinzenrolle. The report does not establish that Griesson, De Beukelaer owns Sondey. It identifies a manufacturing connection for a particular Sondey biscuit product.
Are Sondey products sold at Lidl?
Sondey products are primarily sold at Lidl stores. Sondey is listed among Lidl’s private-label brands for baked goods. Lidl sells Sondey products through its international discount-retail network. The available records do not provide a complete country-by-country list of Sondey markets. The range can differ between Lidl countries. One market may sell Sondey Jaffa cakes, while another may offer different biscuits, wafers, cookies, or crispbread under the Sondey name. Sondey cookies sold at Lidl can include chocolate chip cookies, sandwich biscuits, butter biscuits, soft baked cookies, and other seasonal or market-specific varieties. Sondey wafers can include hazelnut wafers, vanilla wafers, stroopwafels, and filled butter waffles, depending on the market and product range. Lidl’s role is not limited to retail distribution. Lidl Stiftung & Co. KG is identified as the current owner of the Sondey trademark, while manufacturing is carried out by suppliers that can vary by product.
What recalls have affected Sondey products?
Several specific Sondey products have been recalled in particular markets, while the published notices limited each recall to named products, lots, or best-before dates. A 2020 recall affected Sondey Granola Bites made by Banketbakkerij Merba B.V. The recall concerned 90-gram packs sold in Germany, including North Rhine-Westphalia, Hesse, and Rhineland-Palatinate. The 2020 notice included Sondey Granola Bites Coconut, Chocolate with a best-before date of 10 June 2021 and lot number L2016206. A separate 2025 recall affected selected Sondey waffles made by Biscuit International and sold through Lidl in Germany. The affected product was XXL Sondey Butterwaffeln mit Sirup in a 560-gram pack. The listed best-before dates were 9, 15, 16, 17, and 22 December 2025. The 2025 waffle recall covered Lidl sales in every German federal state except Saxony-Anhalt and Thuringia. The notice stated that other Sondey products were not affected. Earlier notices also concerned Sondey Jaffa cakes, soft cookies, and other products in specific countries or lots. A 2019 United Kingdom recall involved Sondey Orange Jaffa Cakes and Sondey Jaffa Minis because milk was not declared on the packaging. Recall information applies to the specific product and identifying details named in each notice. Shoppers should compare the product name, lot number, and best-before date with the current notice before consuming or returning a recalled item.
How do Sondey products compare with other biscuits and wafers?
Sondey competes in Lidl’s private-label bakery and confectionery range with products that resemble branded biscuits, cookies, cakes, and wafers. The exact comparison depends on the product category and recipe. A 2026 report compared Sondey double biscuits with Prinzenrolle and stated that the Sondey pack cost about €1.50, while Prinzenrolle cost about €2.50 to €3.00 depending on the offer. The same report connected a Sondey double-biscuit production site with a site also used by Griesson, De Beukelaer for Prinzenrolle. A shared production site does not mean that Sondey and Prinzenrolle have the same owner or identical recipes. Sondey also overlaps with other biscuit and wafer categories through products such as Jaffa cakes, stroopwafels, hazelnut wafers, vanilla wafers, butter biscuits, and chocolate chip cookies. Product formulations and manufacturers can vary between markets, so packaging provides the relevant information for a direct ingredient comparison.
Frequently asked questions about Sondey
Is Sondey owned by Nestlé?
- No. Sondey is associated with Lidl, and Lidl Stiftung & Co. KG is identified as the Sondey trademark owner. The ultimate owner recorded for Sondey is Dieter Schwarz Stiftung gGmbH.
Are Sondey cookies made by Lidl?
- Sondey cookies are Lidl private-label products, but different Sondey products can be manufactured by external suppliers. Public records identify suppliers including Banketbakkerij Merba B.V. and Biscuit International.
Does Sondey make hazelnut crème wafers?
- Sondey sells filled wafer products, including hazelnut wafer varieties in Lidl markets. The exact availability and recipe depend on the country and the specific package.
Are Sondey Jaffa cakes safe for people with milk allergies?
- Sondey Jaffa cakes must be checked by product, market, and lot because recipes and labeling can vary. A 2019 United Kingdom recall affected Sondey Orange Jaffa Cakes and Sondey Jaffa Minis because milk was not declared on the packaging.
Are Sondey stroopwafels made in the Netherlands?
- Not every Sondey stroopwafel or wafer can be assigned to one country of manufacture. Sondey products are made by multiple suppliers in multiple countries, and the packaging identifies the manufacturer and origin for the specific product.
Does Sondey make chocolate chip cookies?
- Yes. Chocolate cookie varieties are included among the Sondey products sold through Lidl markets. The available range can include chocolate chip, double, soft baked, and other cookie formats, depending on the country.
Who makes Sondey biscuits?
- Sondey biscuits are made by different contracted suppliers rather than one publicly identified manufacturer. Records identify Banketbakkerij Merba B.V. for certain Sondey products, while a 2026 report connected Sondey double biscuits with a site also used by Griesson, De Beukelaer.
Is Sondey a German brand?
- Yes. Sondey originated in Germany as a Lidl private-label bakery and confectionery brand. Sondey products are manufactured in multiple countries, so a specific package can have a different manufacturing origin.
Sources: presseportal.de: 6140145, presseportal.de: 5715716, independent.co.uk, byc-news.de, de.wikipedia.org, food.gov.uk, lidl.bg, ruhr24.de, madeometer.com: Sondey Knckebrd, madeometer.com: Sondey Haver Fruitreep, madeometer.com: Sondey Cookie Bar Chocolate, trademarks.justia.com: lidl stiftung co kg 1151597, madeometer.com: Sondey NEO Cocoa Sandwich Biscuits, madeometer.com: Sondey Cookies with 40 Chocolate Chips}, madeometer.com: Lidl Sondey Biscuits, trademarks.justia.com: sondey 87298917.html, madeometer.com: Sondey Bio Hafer Cookies}, merkur.de, trademarks.justia.com: sondey 87524993.html, hna.de, madeometer.com: Sondey Cookies with 40 Chocolate Chips, wa.de, madeometer.com: Sondey Knckebröd
Sources: upload.wikimedia.org, thumb.wikimedia.org
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
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