Lidl Sondey Neo Biscuits

The product shown is a private label item from Lidl, a major German international discount retailer. Specifically, the branding visible is Sondey, which is Lidl's internal brand for various snacks and baked goods. The packaging mentions Lidl Belgium GmbH & Co. KG, acting as the distributor for the Belgian market.

Sondey products are manufactured by various third-party suppliers across Europe to meet Lidl's specifications. The brand itself originated in Germany under the Lidl group. Today, the ultimate owner is the Schwarz Group, one of the largest retail groups in the world. They oversee the production and distribution of Sondey products throughout their extensive network of supermarkets globally, ensuring compliance with sustainability standards like the Rainforest Alliance, as indicated on the label.