Sondey Neo cookies

Sondey Neo is a private-label sandwich cookie brand primarily sold by the German international discount retailer Lidl. The product is widely known as a private-label alternative to the Oreo cookie, featuring a similar design of two dark cocoa biscuits with a sweet cream filling.

Because Sondey is a house brand for Lidl, the manufacturing locations can vary significantly depending on the specific European region where the product is sold. Lidl typically partners with established third-party biscuit manufacturers across Europe, such as those in Germany, the Netherlands, or Poland, to produce its private-label snacks. This decentralized production model allows Lidl to maintain competitive pricing and supply chain efficiency across its thousands of stores. The brand is managed and owned by the parent company of Lidl, the Schwarz Group, which is one of the largest retail groups globally.