- Ultimate owner
- Capri Sun Group Holding AG
- Brand origin
- Germany
- Ownership type
- Family-owned
- Company behind the brand
- WILD Flavors GmbH
- Website
- capri-sun.com
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About Capri-Sun
Capri-Sun is a fruit drink brand launched in Germany in 1969 and sold internationally in flexible drink pouches. Capri-Sun is ultimately owned by Capri Sun Group Holding AG, a family-owned company headquartered in Switzerland.
What is Capri-Sun?
Capri-Sun is a juice-based beverage brand launched in 1969 under the name Capri-Sonne. The brand is associated with single-serve drinks packaged in stand-up pouches. Capri-Sun products are sold in more than 100 countries.
Who owns Capri-Sun?
Capri-Sun is ultimately owned by Capri Sun Group Holding AG, according to Made O'Meter's ownership data verified on 13 September 2026. Capri Sun Group Holding AG is headquartered in Baar, Switzerland. Capri-Sun has always been owned by the Wild family, and the group is privately held. Regional partners manufacture or distribute Capri-Sun products in some markets, including Kraft Heinz in the United States.
Where does Capri-Sun come from?
Capri-Sun originated in Germany. Rudolf Wild founded a food ingredient company in Heidelberg in 1931. The company introduced Capri-Sonne in 1969, with lemon and orange as the first flavours. Capri-Sonne was renamed Capri-Sun in 2017 in Germany and other markets using the German name.
What products does Capri-Sun make?
Capri-Sun makes juice-based drinks in flavours including Orange and other fruit varieties. The range includes core Capri-Sun drinks and Capri-Sun Zero Added Sugar products. Capri-Sun also sells organic products in selected markets. Product recipes, names and availability vary by country.
How large is Capri-Sun?
Capri-Sun sells more than 6 billion pouches each year in more than 100 countries. The Capri Sun Group reports 24 production sites and approximately 1,000 employees worldwide, with the figures published in 2025.
Frequently asked questions about Capri-Sun
Is Capri-Sun German or Swiss?
- Capri-Sun originated in Germany, where the drink was launched in 1969. The ultimate owner, Capri Sun Group Holding AG, is headquartered in Baar, Switzerland.
Who makes Capri-Sun in the United States?
- Kraft Heinz is a regional partner for Capri-Sun in the United States. Capri Sun Group Holding AG remains the ultimate owner of the brand.
Was Capri-Sun always called Capri-Sun?
- No. The drink was launched in Germany in 1969 as Capri-Sonne. The German name was changed to Capri-Sun in 2017.
What is Capri-Sun packaged in?
- Capri-Sun drinks are packaged in flexible stand-up pouches designed for single-serve use.
Does Capri-Sun make drinks without added sugar?
- Yes. Capri-Sun sells Capri-Sun Zero Added Sugar products in selected markets. Availability and product formulations vary by country.
Sources: de.wikipedia.org, capri-sun.com: faqs, newsroom.capri-sun.com, en.wikipedia.org, capri-sun.com: our company, nadr.de, foodnetz.de, capri-sun.com: our story
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Sources: en.wikipedia.org: Capri Sun, capri-sun.com, en.wikipedia.org: Hans Peter Wild
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Capri-Sun
35- Capri-Sun OrangeBeverage – Fruit juice drink
- Capri-Sun FreeziesBeverage - Frozen Fruit Juice Snack
- Capri-Sun Orange Double Strength SquashBeverage – Fruit Squash / Concentrate
- Capri-Sun Orange juice drinkBeverage – Juice Drink
- Capri-Sun Safari Fruits juice drinkBeverage – Fruit Juice Drink
- Capri-Sun Cherry & PomegranateBeverage – Fruit Drink
- Capri Sun fruit juice drinkBeverage – Juice drink
- Capri-Sun Multi-VitaminBeverage – Juice Drink
- Capri-Sun (formerly Capri Sonne) juice drinkBeverage – Fruit juice drink
- Capri-Sun Orange drinkBeverage – Fruit juice drink
- Capri-Sun Mystic DragonBeverage – Fruit juice drink
- Capri Sun pouch drinkBeverage – Fruit Juice Drink
- Capri-Sun Orange & Peach juice drinkBeverage – Fruit-flavored non-carbonated juice drink
- Capri-Sun TropicalBeverage – Fruit Juice Drink
- Capri-Sun Multivitamin drinkBeverage – Fruit Juice Drink
- Capri-Sun Zero Multi-VitaminBeverage – Fruit Drink
- Capri Sun juice blendBeverage – Fruit Juice Drink
- Capri-Sun Mango & Passion FruitBeverage – Fruit Drink
- Capri Sun pouchBeverage – Fruit juice drink
- Capri Sun 100% Apple JuiceBeverage – Fruit Juice
- Capri-Sun Orange fruit drinkBeverage – Fruit Drink
- Capri-Sun Zero Fairy Berry SyrupBeverage – Fruit Syrup Concentrate
- Capri-Sun fruit juice drinkBeverage – Fruit Juice Drink
- Capri-Sun Multivitamin juice drinkBeverage – Fruit Juice Drink
and 11 more products