Capri Sun pouch drink

Capri Sun is an iconic juice drink brand recognized worldwide for its distinctive silver foil pouch and straw. The brand originated in Germany in 1969, where it was first introduced by the company Wild (now Wild Beverages). Since its inception, Capri Sun has expanded globally, becoming a staple in children's lunchboxes due to its preservative-free recipes and convenient packaging.

The manufacturing of Capri Sun is distributed across various regions to serve local markets efficiently. In the United States, the brand is licensed to and manufactured by Kraft Heinz. In Europe and other global markets, the brand remains under the operational umbrella of the German-based Wild family, though distribution often involves major partners like Coca-Cola Europacific Partners.

The ultimate ownership of the brand name resides with Capri Sun Group Holding AG, headquartered in Switzerland. This entity manages the global intellectual property and maintains the brand's commitment to modernization, including the recent shift toward more sustainable, recyclable packaging materials while preserving the classic pouch format that defined its original success.