Capri Sun fruit juice drink

Capri Sun is a widely recognized brand of juice drink packaged in a distinctive laminated foil pouch. It was originally launched in West Germany in 1969 under the name Capri-Sonne. The brand was developed by Rudolf Wild and quickly became a global success due to its convenient, lightweight packaging and shelf-stable formulation.

Manufacturing for Capri Sun is highly decentralized to ensure freshness and reduce logistics costs. In Europe, production is primarily managed by the Hans-Peter Wild family of companies. In North America, the manufacturing and distribution rights have historically been held by Kraft Heinz, making it a staple of the American beverage market.

The brand ownership structure is unique: it is ultimately owned by Capri Sun Group Holding AG, headquartered in Switzerland, which is part of the private business empire of Hans-Peter Wild. This holding company controls the global rights, while regional distributors like Kraft Heinz (in the USA) and Coca-Cola Europacific Partners (in parts of Europe) manage the local commercial operations and supply chains.