Selection Red Lager De-alcoholized Beer

Selection Red Lager is a private-label de-alcoholized beer sold primarily through Metro Inc. grocery stores in Canada. This product is designed to offer the classic taste and amber hue of a red lager while maintaining a very low calorie count—approximately 50 calories per can—and removing the alcohol content through a de-alcoholization process.

As a store brand, Selection is developed to provide a value-oriented alternative to national beverage brands. The product is manufactured within Canada to serve the domestic market, specifically catering to customers at Metro, Food Basics, and Super C locations. The brand is a core part of Metro Inc.'s private label strategy, which focuses on delivering quality staples and specialty items like non-alcoholic beverages to Canadian consumers.

The ultimate owner, Metro Inc., is one of Canada's leading food and pharmacy retailers, headquartered in Montreal, Quebec. With a history dating back to 1947, Metro has grown into a massive retail network that manages several prominent banners. The Selection brand remains a proprietary trademark of Metro, ensuring that the product's distribution and brand evolution are tightly controlled by the parent company.