Hacendado Crispy American Style Chicken

Hacendado is the flagship private label brand for Mercadona, one of Spain's leading supermarket chains. This specific 'Crispy American Style' chicken product is part of their frozen food range, designed to provide consumers with a convenient, restaurant-style snack at home.

Mercadona operates on a 'Totaler' model, partnering with specialized suppliers known as 'interproveedores'. For their poultry and meat-based frozen goods, they typically partner with major Spanish food processors. In this case, the product is primarily manufactured in Spain to ensure freshness and supply chain efficiency across their Spanish and Portuguese stores.

As a private label, Hacendado does not exist as an independent company but is fully owned and managed by Mercadona. The brand's origin is tied to the expansion of the supermarket in the late 20th century, focusing on high-quality alternatives to international brands. The ultimate ownership remains with the Roig family through Mercadona S.A., headquartered in Tavernes Blanques, Valencia.