Made O'Meter
Discover where a brand or product originates
Snickers is one of the world's best-selling chocolate bars, known for its combination of nougat, caramel, and peanuts coated in milk chocolate. The brand was introduced in 1930 by Mars, Inc. and was named after the favorite horse of the Mars family.
While the brand originated in the United States, Snickers bars are manufactured globally to meet demand in different regions. For the European market, production often takes place in facilities located in the Netherlands (Veghel) or Poland. The brand remains a core part of the Mars, Incorporated portfolio, which is one of the largest privately held global food and pet care companies. In Sweden and other Nordic regions, the distribution and local management are handled by Mars Sverige.
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