LU Mikado Chocolat Noir

Mikado is a popular chocolate-coated biscuit stick snack, originally based on the Japanese snack Pocky created by Ezaki Glico. In the European market, the product is primarily branded under the LU label, a historic French biscuit brand. The product is manufactured under license from Ezaki Glico, allowing for the fusion of Japanese snack innovation with European chocolate craftsmanship.

The LU brand was originally founded by Monsieur Lefebvre and Mademoiselle Utile in 1846 in Nantes, France. Following several corporate transitions and acquisitions over the decades, the brand was eventually acquired by the American multinational conglomerate Mondelez International (formerly Kraft Foods). Today, Mondelez oversees the production and distribution of Mikado across Europe, maintaining its status as a staple snack in many countries. Mikado is well-known for its thin, crunchy biscuit texture and high-quality chocolate coating, making it a favorite for both children and adults.