Lenor In-Wash Scent Booster Beads

Lenor In-Wash Scent Booster beads are a widely recognized laundry care product designed to provide long-lasting fragrance to clothes. The brand, Lenor, was originally introduced by the American multinational Procter & Gamble (P&G) in 1963, starting in Germany as a fabric softener brand. Over the decades, it has expanded its product line to include innovative laundry enhancers like these scent beads.

Today, Lenor is manufactured across multiple countries, particularly within Europe, to supply international markets. In the United Kingdom, it is often marketed under the brand name 'Lenor,' while similar P&G products use the 'Downy' name in North America and Asia. The brand remains under the ultimate ownership of Procter & Gamble, an American powerhouse in the consumer goods sector headquartered in Cincinnati, Ohio. The packaging shown indicates distribution and regional management by P&G subsidiaries in Switzerland, Belgium, and the UK, reflecting its global supply chain operations.