Puma low-top sneaker

Puma is a globally recognized sportswear brand with a deep historical connection to German athletic innovation. The brand was famously founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, following a historic split from his brother Adolf 'Adi' Dassler, who went on to create Adidas. The rivalry between the two brands became a cornerstone of sports marketing history, originating from the family's original shoe factory established in the 1920s.

While the brand maintains its creative and corporate headquarters in Germany, manufacturing is distributed across a global network of third-party suppliers. The majority of Puma footwear is produced in Asian markets, particularly in China and Vietnam, which together account for over 60% of total production volume. Other significant manufacturing hubs include Cambodia, Indonesia, and Bangladesh. This multi-country approach allows the brand to scale production for its worldwide customer base.

In terms of ownership, Puma transitioned from family control to a public company in 1986. For many years, it was controlled by the French luxury conglomerate Kering. However, as of 2026, the ownership landscape has shifted significantly. The Chinese sports equipment giant Anta Sports became the largest shareholder in early 2026, acquiring a approximately 29% stake, while the Pinault family's holding company, Groupe Artémis, remains a major anchor investor alongside a large public free float.