ISANA Aktiv Serum Hyaluron Intense

ISANA is one of the most prominent private-label brands of the German drugstore giant Rossmann. Originally established in the late 1990s as a high-quality yet affordable alternative to major cosmetic brands, ISANA has grown to encompass hundreds of products ranging from skincare and hair care to body hygiene. The brand is synonymous with the European drugstore shopping culture, particularly in its home market of Germany.

The manufacturing of ISANA products is primarily conducted in Germany and Europe, taking advantage of sophisticated chemical and dermatological manufacturing standards. While some specialty lines, like the recently introduced K-Beauty range, are produced in South Korea to leverage regional expertise, the core serum products like the Hyaluron Intense series are typically manufactured within Germany.

Ownership-wise, the brand is exclusively owned by Dirk Rossmann GmbH. The company remains a family-led enterprise with the Rossmann family holding a 60% stake, while the remaining 40% is held by the Hong Kong-based A.S. Watson Group, a subsidiary of CK Hutchison Holdings. Despite this international investment, the brand's identity and operational management remain deeply rooted in its headquarters in Burgwedel, Germany.