Who owns ISANA?
ISANA
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- Brand origin
- Germany
- Main production
- Germany
ISANA is a German personal care and cosmetics brand owned by Dirk Rossmann GmbH, the retail company behind ROSSMANN drugstores. The brand offers products for everyday skin, hair and body care.
rossmann.deAbout ISANA
What is ISANA?
ISANA is a ROSSMANN private-label brand for personal care and cosmetics. Dirk Rossmann GmbH lists ISANA among its best-known own brands. The brand covers products for daily care needs, including skin, hair and body care.
Who owns ISANA?
ISANA is ultimately owned by Dirk Rossmann GmbH, according to Made O’Meter’s ownership data verified on 13 September 2026. Dirk Rossmann GmbH is headquartered in Burgwedel, Germany. The company is majority-owned by the Roßmann family, while A.S. Watson Group holds a 40 percent stake. Dirk Rossmann GmbH describes itself as an owner-managed, internationally active family business.
Where does ISANA come from?
ISANA originated in Germany as a ROSSMANN own brand. ISANA began its product history in 1998 with shower and personal care products. In 2024, ROSSMANN said ISANA had more than 750 products and presented the brand with a redesigned visual identity.
What products does ISANA make?
ISANA makes personal care and cosmetics products for skin, hair and body care. The range includes shower products, skincare and other everyday care products. ISANA also offers the ISANA Korean Skincare line, which was developed and produced in Korea and introduced in ROSSMANN stores in Germany in 2025.
Frequently asked questions about ISANA
Is ISANA a German brand?
- Yes. ISANA originated in Germany and is a ROSSMANN own brand. Dirk Rossmann GmbH is headquartered in Burgwedel, Germany.
Is ISANA owned by Rossmann?
- Yes. ISANA is ultimately owned by Dirk Rossmann GmbH, the company behind ROSSMANN drugstores. The Roßmann family holds the majority of Dirk Rossmann GmbH, and A.S. Watson Group holds a 40 percent stake.
What kind of products does ISANA sell?
- ISANA sells personal care and cosmetics products, including items for skin, hair and body care. The range also includes a Korean Skincare line.
When was ISANA founded?
- ISANA began its product history in 1998 with shower and personal care products. Available sources describe 1998 as the start of the brand’s history rather than naming a separate founding event.
Where are ISANA products made?
- Manufacturing locations vary by product. ROSSMANN states that the ISANA Korean Skincare line was developed and produced in Korea, but the available information does not establish one production country for the entire ISANA range.
Sources: unternehmen.rossmann.de: ueber das unternehmen.html, en.wikipedia.org, unternehmen.rossmann.de: unternehmensportraet.html, unternehmen.rossmann.de: generationenwechsel bei rossmann.html, visit-hannover.com, unternehmen.rossmann.de: isana erstrahlt in neuem design.pdf, unternehmen.rossmann.de: unsere marken.html, unternehmen.rossmann.de: isana erstrahlt in neuem design.html
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Sources: rossmann.de, en.wikipedia.org
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from ISANA
53- ISANA Cremeseife Feeling PeachyPersonal care – liquid hand soap
- ISANA Hand & Nagelbalsam KamillePersonal care – hygiene
- ISANA Golden Sands hand creamPersonal care – Hygenic hand cream
- ISANA MED Totes Meer Salz ShampooPersonal care – Hair shampoo
- ISANA Men 3-Klingen EinwegrasiererPersonal care – Shaving razors
- ISANA Kids Leichtkämm-ShampooPersonal care – Hair shampoo
- ISANA Professional Hair Oil CarePersonal care – Hair oil
- ISANA Korean Skincare SeriesPersonal care – Facial Skincare
- ISANA Aktiv Serum Hyaluron IntensePersonal care – Facial Serum
- Isana Professional Hair ColorPersonal care – Hair Dye
- ISANA Med Ultra Sensitiv Totes Meer SalbePersonal care – specialized skin ointment
- ISANA Lippenpflege Pearl & Gloss lip balmPersonal care – Lip balm
- Isana Black Orchid hand creamPersonal care – Hygiene (Hand cream)
- ISANA Milde Seife Kangaroo FlowerPersonal care – liquid hand soap
- ISANA Orange Glimmer CremeseifePersonal care – Liquid Hand Soap
- ISANA 3 in 1 Haarmaske MandelmilchPersonal care – Hair Mask
- ISANA Med Ultra Sensitiv Dead Sea Hand CreamPersonal Care – Hand Moisturizer
- ISANA Cremedusche Vanilla Pumpkin SpicePersonal care – Shower gel
- ISANA Cotton SwabsPersonal care – Cotton swabs
- ISANA MED ShampooPersonal care – Hair Shampoo
- ISANA Men Pace 5 RazorPersonal care – razors
- ISANA Hand- & Nagelbalsam Aloe VeraPersonal care – Hygiene (Hand and Nail Cream)
- ISANA Vitamin C 10% Intensive SerumPersonal care – Facial Serum
- Isana Hair WaxPersonal care – Hair styling
and 29 more products