Boni Selection Semi-skimmed Milk (Ardennes)

Boni Selection Semi-skimmed milk (Halfvolle melk uit de Belgische Ardennen) is a private-label product specifically developed for the Colruyt Group. The milk is sourced directly from the Belgian Ardennes region, emphasizing its 100% Belgian origin and supporting local dairy farmers through established partnerships.

The brand Boni Selection serves as the primary house brand for the Colruyt Group, one of Belgium's largest retail conglomerates. It was launched in 2013 to unify several previous private labels into a single recognizable identity. The production of this specific milk range is often part of a collaboration with major Belgian dairy processors like Inex, aimed at providing stable pricing for local famers while maintaining high quality for consumers.