Hacendado Crema de Leche y Avellana

Hacendado Crema de Leche y Avellana is a popular hazelnut and milk spread sold exclusively by the Spanish supermarket giant Mercadona. While the Hacendado brand is deeply rooted in Spain, this specific product is manufactured by Nutkao, an Italian company specializing in cocoa and hazelnut spreads. Nutkao's primary production facilities are located in Govone, Italy, where they produce this particular spread which gained viral popularity for its flavor profile similar to white chocolate and hazelnut confectionery.

The Hacendado brand was launched in 1996 as Mercadona's private label for food products. Mercadona itself remains a family-owned Spanish entity, headquartered in Valencia and controlled by the Roig family. The company operates under a 'Totaler' supplier model, where it partners with specialized manufacturers like Nutkao to produce high-quality private-label goods that are then distributed through its extensive network of stores across Spain and Portugal.