Hacendado Fresas

Hacendado is the house brand of the Spanish supermarket giant Mercadona. The product shown is a container of fresh strawberries (fresas) sold under this private label.

Mercadona, a family-owned retailer based in Valencia, operates a highly efficient supply chain by partnering with local Spanish farmers and cooperatives to ensure the freshness of its produce. Strawberries sold under the Hacendado brand in Spain are primarily sourced from domestic agricultural regions, notably Huelva, which is a leading producer of berries in Europe.

The brand is owned by Mercadona S.A., which continues to be a dominant force in the Iberian market under the leadership of the Roig family.