Crownfield Soft Oat Flakes

Crownfield is a private-label cereal brand exclusively owned and distributed by the German international discount retailer Lidl. The product shown, 'Copos de Avena Suaves' (Soft Oat Flakes), is a breakfast staple formulated with 100% whole grain oats.

Because Lidl operates an extensive supply chain throughout Europe, Crownfield products are manufactured in various locations depending on the specific regional market. Most production typically occurs in Germany, Belgium, or the Netherlands, utilizing large-scale contract manufacturers to ensure efficiency and cost-effectiveness. In Spain, these products are distributed through Lidl Supermercados S.A.U.

The brand is originally from Germany and falls under the ultimate ownership of the Schwarz Group (Schwarz Gruppe), which is one of the largest retail groups in the world and the parent company of both Lidl and Kaufland.