Bellarom Decaff Blend roast coffee

Bellarom is a prominent private-label coffee brand developed exclusively for the German global discount supermarket chain, Lidl. The brand was established to offer high-quality coffee alternatives to major international labels, focusing on premium-grade beans and professional roasting standards. Initially launched in Germany, it has since become a staple in Lidl's international stores across Europe and the United States.

While the raw Arabica and Robusta beans are sourced from major coffee-producing regions in South America, Africa, and Southeast Asia, the final processing is highly centralized. In 2022, the parent group opened a state-of-the-art coffee roasting plant under the name Bon Presso in Rheine, Germany. This facility, operated by Schwarz Produktion, handles the roasting and packaging for Bellarom products, ensuring consistent quality for global distribution. Ownership of the brand lies entirely with the Schwarz Group, one of the world's largest retail conglomerates, which manages the entire supply chain from production to the shelf.