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Who owns Bellarom?

Bellarom

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Brand origin
Germany
Main production
Several countries, incl. Germany

Bellarom is a German private-label coffee brand sold primarily through Lidl. Bellarom is ultimately owned by Schwarz Gruppe, the family-owned German retail group behind Lidl.

lidl.de
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Updated: 2 November 2026 · Ownership verified: 13 September 2026 ·
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Ownership chain

  1. BrandBellaromGermany
  2. Lidl Stiftung & Co. KG
  3. Ultimate ownerSchwarz GruppeGermany

About Bellarom

What is Bellarom?

Bellarom is a Lidl private-label brand focused primarily on coffee products. Lidl describes Bellarom as one of its own brands and has offered the range in Germany for many years. Bellarom products include roasted coffee, whole beans, ground coffee, instant coffee, coffee pads and capsules.

Who owns Bellarom?

Bellarom is ultimately owned by Schwarz Gruppe, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is Bellarom, Lidl Stiftung & Co. KG, then Schwarz Gruppe. Schwarz Gruppe is family-owned. Lidl’s official German website is lidl.de.

Where does Bellarom come from?

Bellarom originated in Germany as a private-label brand for Lidl. Lidl is headquartered in Neckarsulm, Germany. Bellarom coffee has been associated with German production, including roasting facilities operated by Schwarz Gruppe, although individual products can be made by different suppliers and facilities.

What products does Bellarom make?

Bellarom makes coffee products in several formats. Named products and ranges include Caffè Crema, Crema Gusto, Caffè Rosso, Espresso, Kaffee Gold, Premium Röstkaffee Mild & Fein, Premium Röstkaffee Kräftig, coffee pads and decaffeinated instant coffee. Lidl stated in 2026 that its German range included 25 Bellarom coffee articles.

Where can shoppers buy Bellarom?

Bellarom products are sold through Lidl stores and Lidl’s retail operations. Availability, product names and packaging can vary by market.

Frequently asked questions about Bellarom

Is Bellarom a Lidl brand?

Yes. Bellarom is a Lidl private-label coffee brand. Lidl sells Bellarom products through its retail network.

Who makes Bellarom coffee?

Bellarom coffee can be made by different suppliers and roasting facilities. Schwarz Gruppe’s production business operates coffee roasting facilities, while Lidl also uses external manufacturers for some products.

Is Bellarom coffee made in Germany?

Some Bellarom coffee is produced in Germany, including coffee made at Schwarz Gruppe facilities. The manufacturing location can differ between products, so shoppers should check the packaging for the specific item.

Does Bellarom sell products other than coffee?

The Bellarom range is primarily associated with coffee. Products include whole beans, ground coffee, instant coffee, coffee pads and capsules.

Is Bellarom owned by Schwarz Gruppe?

Yes. Bellarom is ultimately owned by Schwarz Gruppe through Lidl Stiftung & Co. KG. Schwarz Gruppe is a family-owned company headquartered in Germany.

Sources: derwesten.de, madeometer.com: Bellarom Aromatisch Coffee, lidl.de: SHZ NEO KW49 Rostock.pdf, madeometer.com: Bellarom Gold Decaff Instant Coffee, lidl.de: SHZ NEO KW30 Ahlen.pdf, chip.de, unternehmen.lidl.de, madeometer.com: Bellarom Espresso ground coffee

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Sources: en.wikipedia.org, gruppe.schwarz

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Bellarom

75

and 51 more products

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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