Hacendado Leche Leite cereals

Hacendado Leche Leite is a private-label breakfast cereal exclusively sold by the Spanish supermarket giant Mercadona. These cereals consist of crunchy grain pillows filled with a smooth milk cream. The brand Hacendado was launched in 1996 as part of Mercadona's strategy to provide high-quality, affordable 'white label' products to the Spanish and Portuguese markets.

The product is manufactured in Spain by specialized food suppliers that partner with Mercadona. While Mercadona works with various producers, its cereal and dairy-related lines are typically produced by Spanish firms like Andía Lácteos de Cantabria or other regional partners. The brand remains under the ultimate ownership of the Roig family through Mercadona S.A., which is headquartered in Valencia, Spain.